Visualization-Aware Color Design
EuroVis 2016 Poster Proceedings, page 97--99 — Jun 2016
Color encoding design currently focuses on the colors themselves: visualization designers choose sets of colors that work well
in isolation. However, the effectiveness of a color encoding depends on properties of the visualization it is used for, such as
the size or shape of marks. We argue for a new way of thinking about color design in visualizations: designers should choose
colors based on a given context rather than in isolation. We identify three categories of design constraints that contribute
to the effective color choices in visualization: aesthetic constraints, perceptual constraints, and functional constraints. The
conceptual framework formed by these constraints helps designers optimize color choices based on known properties of a given
visualization. In this poster, we discuss this framework in detail and illustrate how it informs more effective visualization design.
Images and movies
BibTex references
@InProceedings{AG16, author = "Albers Szafir, Danielle and Gleicher, Michael", title = "Visualization-Aware Color Design", booktitle = "EuroVis 2016 Poster Proceedings", pages = "97--99", month = "Jun", year = "2016", doi = "10.2312/eurp.20161151", url = "http://graphics.cs.wisc.edu/Papers/2016/AG16" }