Color encoding design currently focuses on the colors themselves: visualization designers choose sets of colors that work well in isolation. However, the effectiveness of a color encoding depends on properties of the visualization it is used for, such as the size or shape of marks. We argue for a new way of thinking about color design in visualizations: designers should choose colors based on a given context rather than in isolation. We identify three categories of design constraints that contribute to the effective color choices in visualization: aesthetic constraints, perceptual constraints, and functional constraints. The conceptual framework formed by these constraints helps designers optimize color choices based on known properties of a given visualization. In this poster, we discuss this framework in detail and illustrate how it informs more effective visualization design.

@InProceedings{AG16,
  author       = "Albers Szafir, Danielle and Gleicher, Michael",
  title        = "Visualization-Aware Color Design",
  booktitle    = "EuroVis 2016 Poster Proceedings",
  pages        = "97--99",
  month        = "Jun",
  year         = "2016",
  doi          = "10.2312/eurp.20161151",
  url          = "http://graphics.cs.wisc.edu/Papers/2016/AG16"
}